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Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here's one: "Any marketer that says…
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Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have…
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4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a…
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«You need to be an event business»
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You…
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Analyzing The 8 Best Content Marketing Courses
On the surface, most content marketing courses look the same. They all offer video courses…
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The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to…
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Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine…
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Is marketing tuberculosis?
You might know him as the author of YA bestsellers like The Fault in Our…
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Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox…
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Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead…
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It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging…
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Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most…
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Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash…
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HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated,…
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«You can make money doing this?!»
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k…