Publicada enMarketing Strategy
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that…
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Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light…
Publicada enMarketing Strategy
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and…
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How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent…
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How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results…
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The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business…
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10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break…
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Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look…
Publicada enMarketing Strategy
Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media…
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30+ Small Business Marketing Ideas to Jumpstart Your Strategy
Throughout my marketing career, I’ve worked with a handful of small businesses and startups —…
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The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace.…
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Profit More, Work Less: 4 Steps to Niching Down For Your Agency
Ever wonder what the most successful agencies did differently than everyone else? Was it luck,…